How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.

Keeping Costumes Clean and Beautiful

Costumes are a big investment whether they are store-bought, custom-made or handmade by you. Keeping your costume looking and smelling wonderful will enhance your confidence and stage presence. In particular, costumes embellished with beads or other decorations need to be handled with care to preserve their beauty. Precautions to prevent damage and prompt stain removal will give your costumes a long and beautiful life.

Preventing damage

Perspiration is acidic and will damage and stain fabrics. Using dress shields or promptly removing stains prevents acidic damage. It helps to use deodorants or anti-antiperspirants that dry clear; some products leave white residue that transfers unsightly debris to fabrics.

Perfume and many hairsprays contain alcohol, which damages sequins and fades the color of some fabrics. A towel or other cover over your costume will prevent damage from spills when dressing for a show.

Keeping costumes fresh and clean

One of the best ways to keep your costumes clean is to ensure that your body is clean when you get ready to wear it. If you sweat during the day and then put on your costume, you immediately transfer dirt and odor onto the costume. You can prevent this by taking a shower or using wipes on your body just before putting on your costume. Use hypoallergenic wipes for sensitive skin.

Some costumes are more sweat-proof than others. A thin cotton t-shirt or crop top worn under opaque, loose-fitting costumes will absorb perspiration, keeping acidic moisture away from the costume. Some long-sleeved folkloric costumes have cutouts in the armpit area, which prevents perspiration stains and odor on fabrics while allowing more freedom of movement for the arms. Dress shields are also a useful alternative for preventing fabric damage in the underarm area.

Washing and dry cleaning

Silks and some cotton fabrics are prone to fading when washed or dry-cleaned, losing their color vibrancy. If cleaning is necessary, test a fabric swatch or inconspicuous area of the garment. Dry cleaning is less dangerous to some fabrics than washing; however, dry cleaning results in loss of glued-on decorations, applies heat and fades silk.

If washing a costume in the washing machine is unavoidable, you can put it inside a pillowcase and tie the opening in a knot, using the delicate cycle and cold water to avoid damaging sewn-on beads, coins and other embellishments. A stain remover stick is helpful for removing stains. Be sure all the stain is gone before putting the item in the dryer, since heat will set some stains, making them harder to remove later. Delicate fabrics can be laid out to air dry, which is safer for them than using a dryer.

Storage

If your costume is not washable or dry-cleanable (as is the case of many beaded costumes) let the costume air dry after a performance in order to allow perspiration to completely evaporate. This is also very important for shoes and wigs.

Some performers lightly spray costume linings with a vodka and water mixture to minimize odors. If you do this, test an inconspicuous area or fabric swatch first to determine whether it is safe for your fabric. Always avoid spraying alcohol-based products on embellishments such as sequins, beads and plastic decorations. Alcohol fades some fabrics, so use with caution.

Costumes should never be stored until completely dry, because wet storage will result in mold, which could completely ruin the costume. Be especially careful not to store wet shoes in plastic. Store your costume away from direct sunlight and bright lights to avoid fading; this is vital for preserving delicate silks and antique fabrics.

Costumes with heavy beadwork, or made of net or stretchy fabrics should not be stored on hangers, since they may be permanently stretched. These costumes can be stored flat or rolled. Fasten hooks and eyes and close zippers when storing. In addition, avoid wood and plastic hangers, since they release acids, which cause fabric stains with long-term storage. Padded hangers are a safer choice.

Taking care of your costumes will ensure that they look and smell lovely for many performances.

Broadway In Chicago’s The Pirate Queen

There is a new production by Broadway in Chicago called “The Pirate Queen”. This musical is a must see for everyone. The book is by Alain Doublil and Claude-Michel Schonberg. The music is by Claude-Michel Schonberg and the lyrics are by Alain Boublil & John Dempsey.

Nothing was spared in producing the lavish new production. Everything about the play was excellent: Music, lighting, choreography, staging, sound, costumes, sets, and story line.

The entire production was a success and the audience expressed their satisfaction with standing ovations. Not only was the production excellent but the acting was superior at all levels. The actors really make you feel as though you were part of the action.

Briefly the story is set in Elizabethan England where friction is set between the Irish and the English. Captain Dubhdara is the head of a clan that is set upon keeping the English off of their land. A pirate that has a daughter, Grania, who he dearly loves and who eventually becomes in charge of the fleet of pirates to defend Ireland from England. The story goes on with Grania’s personal affairs leading to a final meeting with Queen Elizabeth I.

The action is ever present and the dancing outstanding. In particular the bar scene in the First Act was very lively and the dancing was outstanding. At times the audience felt like they wanted to go on stage and join in the dance. It was all very moving and exciting. It was a pleasure to be there.

Visual Arts-As Old as Civilization

For as long as man has been alive, he has observed the aesthetics and beauty of life. It seems that it is innate in us to create and change and this has been demonstrated throughout the ages. Even the cave man recreated his vision and told a story via stonewalls.

All art is a communication! The artist is creating his/her vision via any artistic outlet such as drawing, painting, sculptures, photography, graphic design or filmmaking etc.

It’s any art we see! The natural landscape is a powerful tool artists have used throughout time. We seem to want to recreate what we are looking at and at the same time change it to put our own nuances and character into it.

Art is not limited to drawing, painting, sculptures etc. There are the living visual arts such as the painstaking shaping of the Bonsai tree or creating the next beautiful hybrid rose. We started with the incredibly gorgeous vintage rose and now we literally have hundreds of different kinds of roses in various sizes, colors and fragrance.

Dancing, figure skating, gymnastics, ballet, and even acting are also considered visual art forms.

You are basically taking something that has been done before, or a piece of life, and are making it new by changing or adding your own character to the piece. That’s all imagination is!

Just in the 20th century alone we have created new forms of art such as art nouveau, pop art, ethnic art to name a few. The subject of art is so vast that there is literally no ceiling to creativity and that is what makes this subject so incredibly interesting.

What to Read and When

Either you need information or you desire entertainment. In either case, a young person’s time fills with activity. Yet, young people stumble and fumble through their early lives because they have not experienced the pitfalls and rabbit path trails of work, love, finances, and real estate. Young people should read voraciously to get an edge on what comes next in their lives. An older person might have more time in the day, but less time in life. Older people possess the wisdom to be selective in their reading. Rather than seeking an edge of knowledge, an older person might juice more sweetness from life by identifying with a fictional character who came out on top by living a moral life in spite of torment and misfortune.

Consider this: regardless of your age, the media bombards you with plenty of information on daily news that will enable you to converse socially. Are you an online social media aficionado? You know that it only takes a few glances and a tiny bit of reading to keep up with current events with your friends. In your profession, yes, you should read to advance your knowledge, but realize that by only reading yesterday’s technical guidance, you neither prepare well for today’s technical problem, nor do you advance technically for tomorrow. Besides that, the technical go-to-person in a company receives visits from people who have technical problems. Unless that person interacts socially with the managers and employees, he or she will not be remembered for promotion. However, the technically astute person who brings fun, happiness, charisma, and stands like a moral rock, might slice through company politics like a hot knife through butter, to advance beyond his or her peers. Read fiction to learn how to be that person.

Why read a made up story? Most fiction writers create interesting stories based on what they know – things that have happened to them. The singer, Prince, famously said, “Before I dreamed it, I lived it.” He meant that he had a better story to tell through song because he sang about things that happened to him. You learn his story, appreciate his experience, and possibly get an edge for yourself while he entertains you with his song. You can get that by reading fictional stories too. Don’t limit yourself to stories that closely align with your life. It will do you little good to read what you have experienced. Instead, if a writer piques your interest in the first five pages of any genre: thriller, mystery, romance, science fiction, drama, history, or comedy, acquire and read that novel. Especially, if you feel a hook in your mouth that pulls you into wanting to read the rest of the story, do it. Don’t walk away with regret.

The time and setting do not matter. A 200-years-ago story on the planet Mars can be relevant to you today, as well as entertaining while you read it. You will perk up when you read about a character who faces a nasty experience similar to one that happened to you at work or at home, yet, he or she determined the effect wanted amid chaos, planned, then acted on a plan that switched them from victim to world-shaper. That information may be far more useful to you than today’s news story or your friend’s latest Facebook photo. Like Prince, you might live it, then dream it. Find a lifetime of free fiction novels online, but understand that inexperienced authors break into the writing business by giving their work away. Don’t deny yourself the better read by being stingy with vending machine snack money. #TAG1writer